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About WWSE

Unprecedented development has been witnessed in China’s winter sports with the successful holding of the Beijing 2022. Ice and snow sports in China have reached a new high and embraced a new, sound and continuous momentum through the unremitting efforts of Beijing for the games. As an important legacy of the Olympic Games, the WWSE has been held in Beijing annually since 2016. It has run through the entire preparation cycle of the Beijing Olympic Winter Games and created great value for Beijing and even China’s ice and snow industry. It has not only developed into the first exposition of the global ice and snow industry, but also an innovative one combining winter sports and industrial development in the history of the world Olympic Winter Games.

The largest and most authoritative expos in world winter sports industry.
Promoting the comprehensive progress of China’s winter sports industry and driving the advancement of winter sports industry chain in China and world at large.
Establishing international communication channels for winter sports, and introducing products and service chain from global winter sports industry.
Developing China’s winter sports market, which is of huge potential, attracting public attention and participation.